Since the 1960s, companies have been using balloons as part of their promotional strategies for the reasons described below:
Balloons create a tremendous impact and people like to talk about what they have seen. Once again surveys have shown that the public at large generally agree that balloons are interesting and consequently they want to talk about them. Far more will talk about a balloon with your trademark on it than say a billboard poster.
People remember balloons. Recent surveys confirm that in countries where balloons are operating most people can remember the brand names advertise on balloons.
Balloon image gets recorded. Now imagine your corporate brand posted in a balloon which is the world’s biggest billboard or advertising poster. This is what a balloon can be and for sure everyone will remember it.
As we mentioned, statistics show that nothing grabs more attention than a balloon, comparing this to other advertising media.
People always look up when they see a balloon in the sky. Because of its huge size, it is very difficult to pass unnoticed and because it is in the sky people get surprised and excited to see it. It draws their immediate attention time and time again. No matter how many balloons people have seen they never seem to lose their fascination.
On many occasions people will follow a balloon for long distances just to get a closer look or to take a photograph. How many people look at an advertising billboard for more than a few seconds? or will tape-record a TV advert?.
Imagine the attention your company brand will attract if you post it in the largest poster or banner in the world. Nothing is more cost-effectively than advertise in a hot air balloon because a lot of people would see your brand name each time the balloon flies.